About Us

Spa quality brands.  Delivered directly to your door.

At BeyondAF, we are driven by a simple principle, to take the same high-quality, luxury beauty products that were previously only available at high-end spas and salons and bring them directly to you.
Since opening our doors, we’ve helped thousands of customers look and feel their best by offering a targeted selection of hand-curated beauty products that deliver honest results. From hair care to skincare, we’ve worked hard to build relationships with the strongest brands in the beauty and wellness industry, vetting products based on their effectiveness and quality.
We are proud to bring these luxurious brands, and their marquee products, to you.

The BeyondAF Difference

What makes BeyondAF different from other online beauty stores?

  • Over 50 years of experience in the beauty and wellness space.
  • Wide selection of premium beauty products that have previously only been available in med spas, salons, and other high-end locations.
  • Exceptional customer service to ensure a hassle-free purchasing and delivery experience.
  • Proven mix of effective products so you can be confident in your purchase.

Family-owned. Customer-driven.

Family OwnedMany of our customers are surprised to learn that we are still a family-owned and operated business. We opened the first location of our About Faces Day Spa & Salon in 1970. Since then, we’ve built our reputation on providing exceptional experiences, customer service and support to our customers across the Mid-Atlantic.
BeyondAF is more than an extension of About Faces Day Spa & Salon. We launched this brand to meet the evolving needs of our spa and salon customers. It’s an opportunity for our team to take the beauty products that we believe in most and share them with customers around the world.

Hand-curated brands. Selected by an experienced staff.

Our team of experienced beauty professionals dutifully selects each product sold at BeyondAF to fulfill a specific need of our diverse clientele. We’re proud of the relationships we’ve cultivated over many years with our favorite brands – some of the most well-known names in the industry. You can view our complete list of partner brands here.

Effective, honest results.

Unlike other beauty retailers, we don’t sell miracle cures or false claims. We believe that beauty comes from the inside-out by having confidence in your appearance and belief in yourself. That’s why we choose only to sell beauty products that deliver what they promise – effective, honest results.
Our mission is to help as many people as we can look and feel their best. We are excited to have you as a member of the BeyondAF family. If you ever have any questions about our company or our products, please let us know. Shop the latest beauty products from BeyondAF today.