Daily fortifying serum for weakened hair that is prone to falling due to breakage from brushing.


  • Silicone-free.
  • Strengthens hair day after day.
  • 97% less hair fall due to breakage from brushing*.
  • Named in SheFinds.com “Best New Beauty Awards 2020”.

Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur + Sérum Fortifiant vs Non-Conditioning Shampoo.